rebranding
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BusinessSiemens Energy Will Shed the Siemens Name, Rebrand as Omterra
The Siemens name is coming off one of the power industry’s largest equipment and service suppliers. Siemens Energy announced July 14 that it has begun preparing the transition to an independent corporate brand, with Siemens Energy and Siemens Gamesa Renewable Energy to be united under a single new name: Omterra. The rebranding process is scheduled […]
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CommentaryThe Risk of Political Rebranding in the Clean Energy Industry
The U.S. solar industry has increasingly begun to rebrand itself as “MAGA-friendly,” emphasizing cost savings, energy independence, and job creation over climate concerns. This shift marks a departure from its traditionally left-leaning roots, as companies attempt to appeal to conservative consumers and policymakers. Some solar companies have changed their messaging to align with Trump-era rhetoric, […]
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Press Releases
Intermountain Rural Electric Association (IREA) Rebranding to CORE Electric Cooperative
SEDALIA, Colo., Aug. 30, 2021 /PRNewswire/ — IREA announced today that it is now CORE Electric Cooperative, a name and identity that reflects its mission of providing essential electric service to thriving communities and its role at the center of the lives of a modern and diverse membership. The company will remain structured as a […]