electric utilities
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Energy Security
A Breakdown of Cuba’s Grid Collapse and Recovery Efforts
Cuba is in the throes of a severe energy crisis, driven by fuel supply disruptions and compounded by obstacles in securing vital technologies and supplies needed to modernize and operate its aging power plants. The situation, exacerbated by U.S. sanctions, has left the nation’s energy system teetering. At the same time, the island nation is […]
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Commentary
Using Storytelling to Create Emotional Connections in Technical Industries
Subject matter experts run the risk of losing their audience to overly complex and scientific messaging, as is the case in many technical industries. After all, what’s exciting to an engineer may not be to the average utility customer. Therefore, to make an emotional connection with customers and stakeholders, brands in the electric utility and […]
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