culture

Subject matter experts run the risk of losing their audience to overly complex and scientific messaging, as is the case in many technical industries. After all, what’s exciting to an engineer may not be to the average utility customer. Therefore, to make an emotional connection with customers and stakeholders, brands in the electric utility and […]

We cannot begin to count the number of unsung heroes that have come out of this pandemic. From frontline healthcare workers to grocery store clerks, package carriers, manufacturers, and all the other essential workers who stayed on the job, often at the risk of their own health, to enable our lives to go on with […]

Investments in technology, infrastructure, and service can only take a utility so far. Without organizational agility, employee expertise, innovation, and creativity, true and sustainable transformation is

Utilities represent one of the least diverse industries in the U.S. today, being 85% white and 80% male, according to a 2020 U.S. Bureau of Labor Statistics survey. The clarion call from policymakers, shareholders, and communities for significant social change has driven many U.S. utilities to create diversity, equity, and inclusion (DEI) goals in response. […]

The power industry faces many challenges, which require a dedicated workforce to overcome. How can a company get everyone pulling in the same direction? It starts with a strong culture. The electric utility