rebranding

The U.S. solar industry has increasingly begun to rebrand itself as “MAGA-friendly,” emphasizing cost savings, energy independence, and job creation over climate concerns. This shift marks a departure from its traditionally left-leaning roots, as companies attempt to appeal to conservative consumers and policymakers. Some solar companies have changed their messaging to align with Trump-era rhetoric, […]

SEDALIA, Colo., Aug. 30, 2021 /PRNewswire/ — IREA announced today that it is now CORE Electric Cooperative, a name and identity that reflects its mission of providing essential electric service to thriving communities and its role at the center of the lives of a modern and diverse membership. The company will remain structured as a […]