Like many other household goods, the average monthly residential electric bill in the U.S. continues to increase. In 2024, bills hit an average of $182, an 8% increase over the past two years. Though the causes of the increases are well documented—inflation, the hottest summer ever recorded and an increased need to harden infrastructure due […]

Subject matter experts run the risk of losing their audience to overly complex and scientific messaging, as is the case in many technical industries. After all, what’s exciting to an engineer may not be to the average utility customer. Therefore, to make an emotional connection with customers and stakeholders, brands in the electric utility and […]