Market Perception Report

Elevate your industry insights with the annual Market Perception Report. Conducted at the end of 2023, the findings are now published and available to you at NO COST. Each report is expertly conducted by POWER’s third party partner, Signet Research, Inc. This insightful study is strategically designed to gauge brand perceptions, purchase consideration, and industry leadership across three pivotal areas within the modern power system: Digital Twin/Simulation Solutions, Transmission & Distribution Services, and Nuclear Innovation.

This comprehensive Market Perception Report offers a deep dive into key metrics that serve as a strategic roadmap for connecting with key decision-makers. Explore nuanced aspects such as:

BRAND EXPERIENCE
• Shows the percentage of respondents who are familiar with the brand and favorably associate specific attributes with that brand. (Examples can include price, service, value, quality, innovation, reputation, availability, etc.)

• This metric can explain the “why” behind Purchase Consideration scores

PURCHASE CONSIDERATION
• Shows the percentage of respondents that would consider purchasing the brand if they had a need for that product/service

LEADERS IN THE FIELD
• Shows the percentage of respondents that consider the brand a leader in its particular field

• A good metric to gauge overall perception

BRAND PERCEPTIONS
• Shows the percentage of respondents that favorably associate each attribute with each brand (Examples can include price, service, value, quality, innovation, reputation, availability, etc.)

• This metric can explain the “why” behind Purchase Consideration scores

MARKET PERCEPTION SCORE
• Shows the score for each brand, based on attribute percentage and the importance of that attributes

• To calculate the score, each response is weighted based on the importance of that attribute, to that respondent

Each metric provides valuable insights, empowering you to navigate the dynamic power industry landscape with precision. Uncover the Market Perception Report tailored to your specific area of interest and stay ahead of the curve in shaping the future of power solutions. Choose the report(s) that are right for you.

The Digital Twin/Simulation Solutions Market Perception Report features 21 companies, including: GE Digital, Siemens Digital Industries, ABB, Schneider Electric, Honeywell Process Solutions, Emerson, AVEVA, Yokogawa, and more.

Download the Digital Twin/Simulation Solutions Market Perception Report

The Transmission & Distribution Services Market Perception Report features 26 companies, including: Siemens Energy, GE Grid Solutions, Mitsubishi Electric Corporation, Hitachi ABB Power Grids, Eaton, Burns & McDonnell, and more.

Download the Transmission & Distribution Services Market Perception Report

The Nuclear Innovation Market Perception Report features 21 companies, including: GE-Hitachi Nuclear Energy, Westinghouse, Bechtel, Rolls Royce SMR, Nuscale, and more.

Download the Nuclear Innovation Market Perception Report