Why Advertise in POWER?
POWER magazine is one of the most widely respected global energy information sources. For more than 132 years, this monthly publication has been the leading source for news, technology, and analysis used by power plant managers, engineers, and technicians as well as those who support the industry. POWER provides an effective and efficient medium for your marketing and communication objectives.
Global coverageIt is critical that today’s industry professionals exchange ideas and experiences to help increase productivity, encourage technological development, and improve on best practices. Whether a business is regional or global, more knowledge can be gained from worldwide information exchange than from regional knowledge only. POWER is the largest global publication serving the power generation market reaching subscribers in 168 countries each month. ExperiencePOWER magazine was launched in 1882 and has been the market leader from the beginning. Industry professionals have relied on the magazine’s editorial content for more than 132 years! POWER was involved in the development of many safety guidelines that were incorporated by the U.S. and governments around the world; the development of industry organizations, trade associations, and users groups; and POWER was the first publication to report on the advent of nuclear power. These are just a few examples of POWER’s experience and its importance to the industry. Editorial excellenceThe editors of POWER magazine are some of the most knowledgeable people in the industry. With advanced educational degrees, industry experience, and publishing experience, the editorial team of POWER is unmatched. No other editorial staff in the industry can compare. HistoryAccording to the Library of Congress, POWER is the oldest, continually published business-to-business magazine in the U.S. |
Not just news and information, but analysisWhile industry news and information comes from many sources, POWER’s value to the market lies in the independent analysis of what this information means to the market from editors who understand the business. POWER differentiates itself from others by providing readers added value in the form of timely, perceptive, and job-useful content. Comparatively, most other sources simply report information and provide little or no analysis. Business and TechnologyPOWER is well known for its in-depth technical coverage but in an effort to provide readers with a complete picture of the generation marketplace the magazine also carries business information such as industry forecasts, legal topics, regulatory updates, workforce management issues, and more. This combination of business and technology makes POWER the primary publication for the most important and influential people in the industry, regardless their position. More than just a magazinePOWER is a brand that communicates with the energy industry across many platforms. In addition to print, POWER reaches the market through trade shows and conferences, websites, newsletters, webinars, job boards, technical books, social media, and more. Brand extensions include POWERmag.com, POWERnews, ELECTRIC POWER, Careers in POWER, COAL POWER, GAS POWER, and POWER Buyers’ Guide. Reach more decision-makersPOWER’s readership includes more management titles than any other source. Top buying authorities worldwide refer to POWER when making decisions critical to their work. Advertise with POWER and put your products and services in front of these decision makers. |
History, editorial excellence, and investment have drawn more readership and allowed for the diversification of POWER. This, in turn, has added to the strength of the brand and a clear reason for those serving the power generation industry to market through POWER.
No other industry publication can make these claims.
**Learn more by downloading the 2016 Media Kit** Click here to download the 2016 POWER Media Kit