POWER Magazine Online
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POWERmag.com
POWERrmag.com is the fastest growing web site built for power generation professionals in North America. Use of online resources has never been higher among POWER readers, who increased visits to our site last year over 150% and boosted pageviews more than 200%. To give the energy community an even better online experience in 2009, we reenegineered our site, adding new functionality, media, resources, and opportunities to deliver advertising messages.
Run-of-Site Banner Advertising
POWERmag.com offers premium IAB standard ad sizes and best-of-breed third-party campaign reporting from DoubleClick. With results you can measure, you’re able to fine-tune your campaign to increase response to your message.
Ad rates are based on CPM; contact your advertising representative for pricing information.
Exclusive Sponsorships
Become the anchor sponsor of our “POWER Index” and your ad appears on our stock widget and on hundreds of associated pages profiling publicly traded power and energy companies. A unique opportunity to brand strongly on POWERmag.com’s homepage and on every one of our financial pages.
Recruitment
If you’re looking to hire qualified candidates in power generation, you need a highly focused job board. Careers in POWER is just that–a targeted, selective service that engineers and management depend on to find the latest jobs from top employers. They also rely on the tools we provide them to keep them aware of new opportunities like customized job agents that alert them when an employer is looking to fill a job requiring their qualifications. Companies aiming to fill positions in the plant or in the office can post jobs and advertise via the site and/or the weekly email updating the power community on the latest job postings. (See e-newsletters, below.)
Listings, listing enhancements, sponsorship of our just-posted jobs widget, and banner advertising are available through Careers in POWER. Contact your advertising representative for marketing opportunities and pricing information.
COALPOWERmag.com
This website/enewsletter combination focuses on the business of coal-fired power generation. It was reintroduced in 2008 as a 100% digital resource, with a enewsletter that pushes to more than 20,000 in-boxes every six weeks, alerting industry pros to new content on COALPOWERmag.com.
Our editors provide headlines and abstracts of technical articles, news, commentary, and blog entries specific to the coal-fired market.
Webinars
Webinars allow marketers to make a live presentation to an audience that participates via the web and phone. Sponsors can interact with the audience in real time, survey attendees, respond to questions, post video, and more. POWER webinars usually last about 1 hour and are comparable to presenting a PowerPoint presentation at an industry conference. The difference is that attendees do not have to travel. And we make webinars available on-demand for a year after the event so that they have ongoing value.
Our partners in POWERmag.com webinars have found that the registration process is one of the most effective ways to generate highly qualified leads.
POWER offers single-sponsored and multi-sponsored webinar programs that are specific to the power generation industry. Sponsorship prices vary depending on the type of program and the number of companies involved.
Please contact your sales representative for pricing details.
POWERconnect
POWER magazine’s buyers’ guide is the industry’s source for generation products and services. Hundreds of companies are listed in many categories, making it easy for users to find the information they need to request bids and make purchases. POWERconnect is available in two formats: Online year-round through powermag.com and in print in the December issue.
POWERconnect allows users to:
• Search for information about products and services
• Visit company web sites for additional information
• Learn about many companies offering particular products and services
Standard listing including a main category is free; please see your advertising representative for prices on additional categories and enhanced listings. Special pricing is available for advertisers in POWER magazine.
E-Newsletters
POWERnews
POWERnews is a weekly e-newsletter that delivers key developments in the global electric power industry to more than 50,000 opt-in subscribers. Headlines and article excerpts direct readers to full-text versions online. Banner and text ads are available. For CPMs, contact your advertising representative.
Careers in POWER
Reach passive and active job seekers with this weekly e-newsletter alerting more than 70K community members to the latest job postings on our Careers in POWER job center. Distribution is to separate 35K segments on alternating weeks. To reach all 70K, talk to us about a two-week run and these opportunities:
• Banners
• Preferred positioning of job listing as a “Hot Job” (inclusion requires a job listing on the Careers in POWER job board).
COAL POWER Direct E-newsletter
Focused editorial coverage, focused readership, and focused advertisers.
Produced by the staff of POWER magazine, COAL POWER Direct is a bi-monthly electronic newsletter alerting subscribers that new content is available on the COALPOWERmag.com web site, which is devoted exclusively to the coal-fired power generation market.
Every other month, subscribers to COAL POWER receive an email newsletter in their in-box.
Advertising is available in the e-newsletter, COAL POWER Direct, and on the COAL POWER web site. Prices vary based on sizes and location. Please see your advertising representative for quotes.
COAL POWER Direct E-newsletter
Focused editorial coverage, focused readership, and focused advertisers.
Produced by the staff of POWER magazine, MANAGING POWER Direct is a monthly electronic newsletter alerting subscribers that new content is available on the MANAGINGPOWERmag.com web site, which is devoted to the issues facing power plant managers at all levels in all types of plants.
Each month, subscribers to MANAGING POWER receive an email newsletter in their in-box.
Advertising is available in the e-newsletter, MANAGING POWER Direct, and on the MANAGING POWER web site. Prices vary based on sizes and location. Please see your advertising representative for quotes.