The DTC Revolution Ignored What 13.9% of America Actually Wears – Work Boots | Enter BRUNT

September 15th 2020 – Introducing DTC BRUNT Workwear, is a brand here to redefine everyday workwear for essential workers from the team that brought you M.Gemi and Trade Coffee. Possibly the last apparel industry sector to be “disrupted”? Workwear. Yes, that’s right, the category of everyday wear favored by 13.9% of the United States, mechanics, electricians, plumbers, warehouse workers, and beyond have been ignored and underserved with the DTC revolution. To this group, their workwear extends far beyond their required gear and blends into their everyday attire and way of life. The only viable options are currently available in-store only with virtually no online options for consumers, this category needs a serious facelift.

What comes next? We are pleased to present you with the solution. BRUNT Workwear is the no-bullshit direct to consumer brand built to cater to the modern worker with boots that actually improve their lives and are as stylish as hell. Ripe with technological advances, crazy quality, and competitive pricing unlike anything on the market, we’d love to share more info and share the news of this launch with you.

Comprising 4 core styles for launch, BRUNT is hitting the market with their absolutely knock out pricing and their better-than-current market quality and durability. This group wants products that make their work easier with an emphasis on comfort & durability. With styles ranging from $135 – $155 these are 40% the price of anything else on the on-shelf at this quality, with longer lifespan, and more capabilities than the competition. BRUNT shoes are comfortable right out of the box, unlike the competition that takes weeks to wear in- these shoes are built to support consumers constantly on their feet.

All four styles are waterproof, extremely lightweight, and come with free laces for life. This alongside the first to market innovative Adjustable Width Fit System that creates the perfect fit for all and available with a subscription model, an option not currently on the market making for a far more convenient option that these workers deserve. Equally important, BRUNT offers a 30-day trial, meaning that customers can wear these to work and make sure that they work for their lifestyle.

Behind this emerging brand are two industry pros, co-founders Eric Girouard and David Chernow met at M.Gemi, a very different DTC footwear startup where Boston native Eric was a founding team member an incubated the M.Gemi Men’s business as the VP/GM overseeing all aspects of the division, from the supply chain in Italy to the brand and marketing in the US. In his most recent endeavor, Eric co-founded Trade Coffee, an online specialty coffee marketplace.