eMedia

More online traffic. More ways to connect. More prospects for you.

You’ll find powermag.com fully responsive and unique.

POWER’s website is designed to conveniently reconfigure to whatever device is being used. All ad positions have been optimized for performance across devices, including the IAB (Interactive Advertising Bureau) “Rising Stars” rich media ad position. IAB research indicates that “Rising Stars” rich media ads, like the new slider position, increase interactive rate and engagement time while promoting greater recall. With results you can measure, you can fine-tune your campaign to increase response.

The website for POWER magazine is one of the largest websites serving the generation market. The site hosts the latest industry news, technology, blogs, white papers, videos, and awards plus years of engineering and technical data, commentaries, and more. Research is the primary reason for the website usage on our site. With so much information and technical content on the site, it stands to reason that more and more industry professionals rely on powermag.com for their information needs.

E-NEWSLETTERS
POWERnews

POWERnews is a weekly e-newsletter that delivers key developments in the global electric power industry to more than 50,000 opt-in subscribers. Headlines and article excerpts direct readers to full-text stories on powermag.com. Since these are opt-in subscribers, readership and open rates are high, and this is a great opportunity for banner or text “push” campaigns.

COAL POWER Direct E-newsletter

COAL POWER Direct is a monthly e-newsletter that carries the latest news and technology about the coal-fired power market to more than 19,000 opt-in subscribers around the world. This e-newsletter has become an important industry source for engineers and managers working in coal plants around the world. For companies providing products and services to this industry segment, COAL POWER Direct is a great way to directly deliver marketing messages.

GAS POWER Direct E-newsletter

GAS POWER Direct is a monthly e-newsletter that delivers the latest news and technology about the gasfired generation market to more than 31,000 subscribers around the world. Plant managers and engineers use GAS POWER as a resource for technical data and problem solving. Companies targeting the gas segment of the power generation industry, which continues to show significant growth, can have their advertisements delivered right to the desktops of readers.

ELECTRIC POWER Show Daily E-newsletter

ELECTRIC POWER Show Daily E-newsletter is a daily e-newsletter delivered to more than 90,000 pre-registrants, attendees, and industry professionals around the world each day of the event. The daily e-newsletter includes important ELECTRIC POWER daily announcements, presentation updates, conference recap, and industry news.

NEW! Lytics: Behavioral Marketing

Behavioral targeting uses demographics and behavioral data to determine exactly who is interested in your product or service, and when they’re ready to buy it. Click here for more information or here to watch the demo.

DecisionBriefs: Content Marketing

DecisionBriefs is a dynamic content marketing platform where you can manage all of your content in one place. From social media, to blog posts, to placing articles on industry-leading publications, DecisionBriefs allows you to Create | Distribute | Measure your content cost effectively.

With DecisionBriefs, you can track your marketing ROI and distribute your content anywhere! Create content once, distribute to multiple outlets. You have the keys to update your content any time you want! Click here for more information and details about pricing.

PRODUCT VIDEOS

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Whiteboard video 1 from DecisionBriefs on Vimeo. Whiteboard video 2 from DecisionBriefs on Vimeo.

 

Amplify

Through the use of direct marketing programs with unique URLs, Amplify boosts the quality and quantity of your leads. High quality leads are generated through the use of audience data and behaviors. Once the leads are generated, track and analyze performance in real-time.

Cascade

Showcase your sponsored content and engage readers through integrating multiple content assets in one unique format. Cascade will bring articles to life showcasing POWER editorial or your content, whitepapers, or case studies in a dynamic package. Engage your readers with high quality content and high impact ads, videos, audios, and graphics. Click here for more info.
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POWER Buyers’ Guide

POWER magazine’s Buyers’ Guide is the industry’s source for generation products and services. Hundreds of companies are listed in many categories, making it easy for users to find the information they need to request bids and make purchases. POWER Buyers’ Guide is available in two formats: Online year-round through POWERmag.com and in print in the December issue.POWER Buyers’ Guide allows users to:

  • Search for information about products and services.
  • Visit company websites for additional information.
  • Learn about many companies offering particular products and services.

Standard listing including a main category is free; please contact Diane Burleson, 512-337-7890 or [email protected] for prices on additional categories and enhanced listings. Special pricing is available for advertisers in POWER magazine.

Webinars

Webinars allow marketers to deliver live presentations to an audience that participates via the web. Sponsors can interact with the audience, survey attendees, respond to questions, post video, and more. POWER webinars usually last about one hour and are comparable to a PowerPoint presentation at an industry conference, but without the travel. After the live presentation, POWER webinars are available on-demand for as long as a year, allowing attendance for those who could not make the live event. POWERmag.com webinar partners/sponsors have found that the registration process is one of the most effective ways to generate highly qualified leads. POWER offers single-sponsored, multisponsored, and pay-per-view webinar programs specific to the power generation industry. Prices vary, depending on the type of program. Click here for more information.

White Paper & Video Sponsorships

Postings of white papers on powermag.com are promoted through different media channels to drive traffic. This is a great opportunity for sponsors to post technical papers that allow them to be seen as industry experts and thought leaders and has been a very effective lead generator for our partners. Video is also hosted on powermag.com and is a great way to display how a specific technology works or to provide a visual of how to solve a specific problem. Both of these can be gated for lead generation.

Custom E-newsletters

POWER offers a custom e-newsletter program where we work with marketers to develop a newsletter that focuses on a specific topic. Content comes from POWER sources as well as the sponsoring company. The e-newsletter is then sent to targeted lists of industry professionals in the POWER database who have shown interest in selected topics. Stand out as an industry expert in a specific area of the market with this product. Prices vary based on the subject matter, audience, and frequency of the program.

Banner Ad Specifications

POWERspecs
Website

  • File Formats: .gif (animated or static), .jpg, .swf (flash)
  • Please note on flash: If a flash file is being provided, please make sure the following action script coding is inserted in the file and the URL is NOT hard coded/embedded in the file. We will put the URL on the order. In addition, please provided a backup gif/jpg file on (release) {getURL (_level0.clickTag, “_blank”);}
  • Please note on animated .gif: ad should continuously loop
  • Max File Size: 60K
  • 3rd Party Tags are accepted. Contact your sales representative for a list of supported vendors.

E-newsletter

  • File Formats: .jpg only (.gif and .swf are not accepted)
  • Max File Size: 40K
  • Text/logo ads available ( 50 -100 words for text ads. 150×100 px size for logo ads, plus website link)

**NOW AVAILABLE** Click here to download the 2016 POWER Media Kit